The event industry is fastly accelerating, and especially in the past decade, it has undergone enormous changes. From the establishment of event management companies and the involvement of technological event platforms to today's hybrid and virtual events, the future of the event industry skyrocketed and changed forever.
We can see that virtual events have gradually become mainstream and part of our reality. A survey conducted by LinkedIn (among companies in the UK and Ireland) found that 72% of the respondents prefer holding virtual events in the future. It is likely because they're cost-effective, flexible and have global accessibility.
With the ease of attending events at home, zero travel and hospitality expenses and more significant networking and socialising space via camera and microphone, participants also blazingly received the virtual event reality.
So, if you're planning to host an event for your business and want it to reach a global audience cost-effectively - get yourself equipped with virtual event organisation and management. And to help you stay ahead and advanced, we have listed the latest trends in the virtual event industry.
The usage of biometric data for entering into events has been in practice in in-person events since a long back; likewise, you can now add it as an element in virtual events.
Integrating facial recognition technology into virtual event platforms comes with many advantages. It helps in identifying and analysing the activities and responses of the attendees. You can get the analytics of how participants responded to the content, products and services.
However, everyone will not be comfortable with their face being scanned and analysed as they might find it violating their privacy. So make sure you are transparent when integrating facial recognition. Inform your participants and request their approval; if they don't permit it, refrain from doing that.
Metaverse virtual events are the most highlighted trends of this year. Many metaverse platforms are established in the market, which allows businesses to organise events in virtual worlds specially built for their event.
On the metaverse, participants can create their avatars and get a sense of attending the event for real. Like an in-person event, with their avatars, they can explore the event venue, interact with each other, participate in activities, network and have fun.
With the metaverse platforms, participants don't need VR devices to access the metaverse. They can use their regular devices and gadgets like mobile, tablets or laptops to participate in metaverse events.
Altyug, a metaverse platform by wiztales, helps businesses to build their business presence in the metaverse. Be it building a virtual showroom, purchasing or renting a space in the metaverse or organising metaverse events, Altyug can make it possible seamlessly.
3)Event Platforms and Apps
Gone are the days of using video conferencing tools or software to organise virtual events. There are exclusive virtual event platforms that help hosts and event organisers to host events unceasingly with their exclusive features such as breakout rooms, lobby, networking space, gamification and integrations such as CRM, ticketing and marketing tools.
You can create your event app and add the necessary information, content, and other additional integrations that allow the participants to know and learn about the event, register, get post registration information and reminders and access the event in a single space. Having a unique event app will also help you gather data and analytics from the event.
4) Live/Recorded Broadcast Technology
As businesses are ready to utilise the virtual events' endless possibilities, they should also concentrate on recording and broadcasting the event. They can live broadcast your event or record and upload it to their social networking sites, making your content and product/service information accessible to a larger population.
5) Engagement tools, Breakout rooms and gamification
As mentioned earlier, there are exclusive event platforms that can provide unique features that will make virtual events more fun, interactive and engaging. So choose a platform that provides the best engagement tools and allows the integration of third-party tools that can help you in organising your event.
Concentrate on creating networking spaces, breakout rooms and games that help participants break the ice and network with each other. You can choose trivia games, provide polls, Q&A spaces, and discussion and debate spaces related to your event theme and brand to build conversation among participants efficiently.
The reality and adaptation
The reality of the event industry is that virtual and hybrid events are here to stay; moreover, soon, they might take up the significant quotient of the industry.
So businesses need to accept this fact and adapt to the changes in the event industry to keep up with the accelerating event technologies. By understanding and leveraging the trends listed in the article, the business can stand apart from its competitors and host informative and engaging events for its audience.
Wiz365 is an intelligent, all-in-one virtual event platform with all the necessary features to make the event engaging and carter the best ROI for the organisers and participants. If you want more in-depth advice on virtual event planning or need support in organising your next virtual event, we're here to help you!