Can the Metaverse Help Create More Inclusive Events

Team Wiztales
December 29, 2022
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Even though English is extensively used, there are very few options available for audiences from many nations, cultures, languages, etc to attend any event that is happening. Diversity is a big hurdle with events. Up to 40% of events don't have any speakers of other ethnicities on their panels. The most recent advancements in immersive technology could be able to offer a platform that levels the playing field despite the barrier that prevents people from interacting with the content and other guests from around the world. 

The metaverse is beginning to provide completely new experiences in the events sector, from something as simple as creating your own avatar to constructing a brand's own virtual environment. These experiences will change not just how we attend events but also how we connect with others. While businesses like Epic Games, Meta, and Microsoft have already invested millions of dollars in creating their own platforms, analysts like JP Morgan and Goldman Sachs estimate that the metaverse will present an opportunity worth more than trillions. Can the hotly anticipated metaverse help break down barriers like language and culture to broaden the audience for events? Users can present any way they choose in the metaverse, from how they look to how they communicate, thanks to features like VR chat and avatars.

Designing a good metaverse: to create more inclusive events

So, how would the metaverse for events be represented? A logical fit for the events sector, the metaverse is a 3D virtual world where users may host and share digital experiences. Though the technology has taken nearly 30 years to fully develop, mature, and come together, the idea is not new, but recent examples have brought the metaverse to the point where businesses are seriously considering its application. The sudden switching over to the internet creates all the excitement. Even if holding and attending meetings in physical spaces has its advantages, there is a growing understanding that they don't have to or even need to. 

Virtual event platforms like the metaverse can offer communication and participation that are comparable to in-person events, in addition to the obvious cost, travel, and time savings. In this sense, the metaverse is a breath of new air. No matter where they are in the globe, participants can join a debate at any time, provided they can participate in it appropriately. It is also possible to set up separate breakout rooms where participants can interact with one another about more focused themes. The early manifestations of the metaverse are noteworthy because they are simple to reach through browsers.

Metaverse: as a new transition to the digital world

A truly immersive experience is certainly possible with virtual reality, but as technology evolves, another crucial step in diversifying events is the technology's open accessibility on the majority of PCs, laptops, and tablets. How does the metaverse promote diversity, then? There is a genuine chance to develop and offer platforms that prioritise diversity, accessibility, and inclusivity because the metaverse is still very much in its infancy. This doesn't mean creating a single metaverse for everyone, but rather creating numerous, adaptable experiences. For instance, while offering events in English might seem like the logical choice, about 75 percent of people on Earth can speak it. Events are actually alienating a significant chunk of potential attendance by attempting to please everyone. The creation of a digital platform that duplicates many of the things we like in the actual world is the ultimate goal of the metaverse, but it should also be utilized to lower entry barriers for groups that would otherwise be excluded. We can increase the accessibility of events for the hundreds of millions of individuals who are unable to interact with content due to disability or other impairments by opening up dialogues.

It can also be a means for participants to express themselves, for instance through their avatars. Participants can select from a wide range of parameters, including height, body size, and gender, in addition to their skin color and gender. Interpret, with help from Altyug, immersive metaverse platform. The fact that the events can offer a variety of language options and give participants access to live interpreters so they could watch the performance in the language of their choosing was, however, a key benefit. Cases like this must be publicized if the metaverse is to become the preferred platform for events. Although it's fun to let users create their own distinctive avatars, that feature won't be enough to get people to participate. But being able to listen in and virtually participate in a subject that interests them? That is a tempting proposal that would broaden the scope of events.

Even though we're still figuring out what the metaverse actually looks like, it's an intriguing platform that has the potential to play a significant part in diversifying events - not just for people from different linguistic and cultural backgrounds, but also for anyone who finds it difficult to interact with online content and other people. The metaverse has a lot of unresolved issues, but there is a very real chance that it may improve relations between different online communities all over the world.

Metaverse as a service: time for change is now

The metaverse is still in its formative stages, which is crucial. Although we are unsure of its exact appearance at this time, studies and research make a positive appearance that it will cause significant upheaval in people's daily lives. The appropriate players need to become involved early enough to have a chance to correct some of the errors that have hurt our society so much. The metaverse as a service will merely be an extension of our real-world issues if developers, governments, and users don't work together—and that's exactly what we should try to avoid.

Just because your company's logo is blue doesn't imply you need to make an avatar with a blue theme. Although a brand's participation in the metaverse need not always be connected to a product or purchase, it must be based on the brand experience in some way. For instance, if your brand's goal is to enable self-expression through fashion, offering genuine value in the metaverse will have the same effect while translating that goal specifically into the digital realm. Spend some time reflecting on yourself as well... Before extending to the metaverse, are you getting it (inclusion and representation) right in the in-person world of events first? You need to study metaverse properly and to execute it, you can switch to an immersive metaverse company like Wiztales that can also guide you in b2b metaverse.

Every brand should have a purpose that informs and motivates how it engages with its environment, whether that engagement takes the shape of meta, or the upcoming post-modern, post-meta contact. And in immersive environments like the metaverse, purposeful consumer engagement offers a rare chance to revitalize your brand like never before. It's not simply another sales channel; it's a platform to build and join communities that share your beliefs. The widespread adoption of this technology and mode of communication does not guarantee equitable adoption. This brings us to the topic under discussion: inclusion and representation in the metaverse.

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Team Wiztales
Founded in 2018, Wiztales is the world's fastest-growing Event Tech Platform. We empower organisations by merging the excitement of live events with the panache of the virtual world to create unparalleled event experiences for global audiences. With multiple product lines, Wiz365 a virtual and hybrid platform for organising virtual events, Wizit an In-person DIY Event experience app, and Altyug, an eCommerce and events metaverse, Wiztales aims at empowering organisations to create unparalleled experiences for global audiences. Over the last 3 years, we have helped 150+ brands execute 1000+ virtual events with the viewing participation of around 1 million users. Wiztales emerges as India's Best Virtual Events Platform at Wow Awards Asia 2022
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