How do virtual events work?

Team Wiztales
June 21, 2022
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Virtual events are a great way for you to connect with people all over the world. You don't need to be in the same place as your audience to make an impact. In fact, virtual events can be more engaging than traditional ones, and they're a great opportunity for you to reach a bigger audience. There are many ways in which you can use virtual events to make connections, generate leads, boost sales and create brand awareness. Before we jump into how virtual events work, here’s a gist of what they are and how they can help you or your business grow.

What are virtual events?

A virtual event is an online gathering of people organized for them to communicate, network, share ideas and enjoy a virtual experience together. There are hundreds of different types of virtual events that you can run, and they can involve many different people from around the world. 

You can run them during the day or night, and the medium can vary from a video conference call to a live Q&A session. Virtual events don’t limit your scope in any form- they provide a gamut of options to choose from in terms of how they're organized, what they're about, how many people are in attendance, who they're for, what they offer, and so on. They can be combined with print publications, on-site events, and even workshops. You can run them with a large audience, and you can offer them to a smaller one as well.

While bringing it all together from curation to hosting a successful event, it might be relieving to have an interactive virtual event platform like Wiz365 to help you along the way. Take a tour of our platform. Click here!

The benefits of virtual event

Virtual events are more than just an alternative to physical ones. From being considered only when physical events were canceled or postponed, virtual events have become a mandatory part of the new normal.

Apart from the pandemic, there are several other reasons why virtual events have gained popularity and why they are here to stay.

  • Virtual events are much less expensive to host. You don’t need to rent a physical venue or arrange for refreshments.
  • With virtual events, you reach a large and global audience, breaching geographical boundaries. Anyone can attend from anywhere.
  • Virtual events also make it easier for the participants. They can skip traveling miles and save on onboarding and lodging. They can attend from the comfort of their home or office and don’t have to rush from session to session as they would in a physical event space.
  • Virtual events are more eco-friendly than physical events.

That’s just the tip of the iceberg! There are plenty of more benefits that virtual events have to offer. Understand the power of virtual event platforms before it’s too late!

How to organize a successful virtual event

It’s easy to get lost in the sudden pomp and flair that virtual events have brought to the event management space since the break of Covid19. However, there’s nothing to worry about when you remember and center your event decisions around these key points.

1. Structure your event

If you’re planning a big event for a large crowd, you need to plan ahead to attract guests and keep them engaged. Firstly, set up lead generation strategies to get attendees onboard.

  • Advertise and market your event through emails and social channels
  • Set up a simple registration process
  • Send out personal invites
  • Send reminder and follow-up emails

During the event, keep your content relevant and engaging. Get inspiration from successful physical events and try to adopt them into your virtual event. Use presentations, invite renowned keynote speakers, give opportunities for networking, and include breaks.

2. Pick a reasonable time

Another question you should be asking yourself is how to schedule the event. Are you organizing a business event within your organization? Or, are you hosting a fun event to interact better with your customers? Discern when your audience will be available and willing to attend your event.

If you plan on organizing a virtual event for a global audience, then don’t neglect time zones. If you can’t help it, make sure you provide ample options for them to access the features and sessions of the event at a more suitable time.

3. Make your event interactive

Adding interactive elements to your virtual event can give your attendees a chance to experience firsthand what they're buying and to make more informed purchasing decisions. Interactive elements include video demonstrations and step-by-step tutorials, social media engagement, creative giveaways, and insightful talks. 

Even better, interactive virtual events don't cost any more than traditional events. All that's required is a content-driven platform through which you can connect with your audience in a meaningful way. Try creative tools like video chat, live video streaming, and augmented reality technologies to see how interactive virtual events work in practice.

Need more info to get started with your virtual event? Here is a complete checklist to host on a virtual event platform


Virtual events can be a great way for you to use technology to your advantage and gain a lot of traction. They're not just perfect for companies in various industries, but personal brands can also make the best of them for niche audiences. You'll have to keep up with various regulations and requirements if you're hosting a virtual event, so it's not something you can do in a day. Still, it's worth researching the topic and making sure you know what's involved. Good luck!

But we can give you more than just ‘luck!’ We can help you host your event with the world’s most interactive virtual event platform. Sign up, here!

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Team Wiztales
Founded in 2018, Wiztales is the world's fastest-growing Event Tech Platform. We empower organisations by merging the excitement of live events with the panache of the virtual world to create unparalleled event experiences for global audiences. With multiple product lines, Wiz365 a virtual and hybrid platform for organising virtual events, Wizit an In-person DIY Event experience app, and Altyug, an eCommerce and events metaverse, Wiztales aims at empowering organisations to create unparalleled experiences for global audiences. Over the last 3 years, we have helped 150+ brands execute 1000+ virtual events with the viewing participation of around 1 million users. Wiztales emerges as India's Best Virtual Events Platform at Wow Awards Asia 2022
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