Metaverse
How Brands Can Engage with the Metaverse to Increase Brand Awareness
By 
Team Wiztales
September 27, 2022
 · 
2min

In a digital world, brands have taken to the virtual world to connect with their audience in a more immersive way than ever before. Virtual reality (VR) and augmented reality (AR) are two emerging technologies that are changing the way consumers interact with brands. These technologies are helping companies immerse users in their brand’s world, creating experiences that feel like an extension of the brand. Virtual reality is an immersive platform where users can experience lifelike situations that appear as if they are actually a part of it. This type of technology has many uses, but one example is its ability to help companies create brand experiences that feel more authentic or engaging than traditional marketing tactics. Here’s how brands can engage with the metaverse to increase brand awareness and drive sales.

Virtual Reality Increases Brand Awareness

VR is a great way for brands to increase their brand awareness. In a recent survey, 55% of VR users said they were more likely to try a product because of an experience with a brand in VR. With the ability to transport consumers to new experiences and environments, brands can engage with consumers in new and innovative ways when they incorporate VR into their marketing strategy. Essentially, VR can be used to let customers experience the brand like never before. The immersive nature of VR makes it a great platform to not only show off products but also let customers interact with the brand in brand new ways. For example, a food company may want to showcase new recipes or culinary creations by letting customers taste the food in VR. VR also has the ability to transport people to faraway places, like a trip to a tropical beach. By letting customers experience their products or experiences in VR, brands can connect with consumers in new ways and increase their brand awareness.

Augmented Reality Increases Brand Awareness

AR is a similar concept to VR, but it works with a person’s real-life surroundings instead of creating an entirely new environment. AR uses 2D images or video that are layered on top of the real environment, which can create a blend of the virtual and the real that looks like magic. Due to its ability to blend into the real world, AR is often used to supplement or enhance a product’s real-life marketing efforts, like placing a virtual model of a product in a real-world setting. For example, a clothing brand may want to place billboards in a city and have virtual models appear on top of the real-world billboards. This can help build brand awareness and increase sales. AR can also be used to create an enhanced version of a real-world marketing effort, like creating virtual versions of printed ads that appear next to physical ads for a product. This can help brands communicate with consumers in new ways and even increase brand awareness.

Meet the Metaverse

The metaverse refers to both the virtual world and theAR and VR technology that allows users to experience the virtual world. The virtual world used in VR andAR is often referred to as the “metaverse,” since it is a blend of the real and the virtual. This metaverse can be used to create a variety of brand experiences, like a fully immersive world where customers feel as if they are part of the brand’s world. For example, a technology company may want to let customers experience its product in VR, letting them feel as if they are working with the product in a fully immersive environment. AR technology can also be used to blend virtual elements into the real world, like placing virtual billboards on top of a building. This can let customers experience the product in a real-world setting and increase brand awareness.

Use Virtual and Augmented Reality Brands Can Engage with the Metaverse to Increase Brand Awareness

VR and AR are two emerging technologies that are changing the way consumers interact with brands. With the ability to transport consumers to new experiences and environments, brands can engage with customers in new and innovative ways when they incorporate VR into their marketing strategy. Essentially, VR can be used to let customers experience the brand like never before. The immersive nature of VR makes it a great platform to not only show off products but also let customers experience the brand in brand new ways. For example, a food company may want to showcase new recipes or culinary creations by letting customers taste the food in VR. VR also has the ability to transport people to faraway places, like a trip to a tropical beach. By letting customers experience their products or experiences in VR, brands can connect with consumers in new ways and increase their brand awareness.

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By 
Team Wiztales
Founded in 2018, Wiztales is the world's fastest-growing Event Tech Platform. We empower organisations by merging the excitement of live events with the panache of the virtual world to create unparalleled event experiences for global audiences. With multiple product lines, Wiz365 a virtual and hybrid platform for organising virtual events, Wizit an In-person DIY Event experience app, and Altyug, an eCommerce and events metaverse, Wiztales aims at empowering organisations to create unparalleled experiences for global audiences. Over the last 3 years, we have helped 150+ brands execute 1000+ virtual events with the viewing participation of around 1 million users. Wiztales emerges as India's Best Virtual Events Platform at Wow Awards Asia 2022
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